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Mike Ficher's avatar

Decades ago, on a beautiful Sunday morning, I was playing ultimate on Burlingame High's turf football field--one of my friends was the rec director for the city and had access. He leapt for the disc and crumpled to the ground with the most painful scream I have ever heard. Yeah, Achilles tendon tear. Yeah, he felt like somebody was using his leg for a 63-yard field goal attempt. Yeah, he was out for almost a year.

I have always been fascinated by sports fans perception of their patronage as an investment with an ownership component. My team!! The only factor, as aptly illuminated by David Harris in his book The League, that links a team to an area is the stadium or arena lease. The Seattle SuperSonics were the Seattle SuperSonics because the business had a lease with the city of Seattle to play home games at the Key Arena (Seattle Center Coliseum) or the Kingdome. Sports businesses count on and build that ownership perception to their fiscal advantage. As many athletes says--particularly after a trade--"It's a business."

Think that idea might merit a column or two--or maybe even a book! Might sell a few copies, maybe more than the games the Rockies have won in 2025...

-30-

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